Licensing
White Papers
The Value of Haptics
A summary of recent published findings on the value of haptic feedback in human-computer interaction.
“. . . haptic feedback provides several benefits, not the least of which is, . . . an essential component in human-computer interaction . . . and has a quantifiable effect on efficiency and error rates as well as user satisfaction.”
Haptics: Improving the Mobile User Experience through Touch
Independent research suggests how haptics can be used to improve the user experience, and how operators can use haptics to increase differentiation and customer satisfaction, enhance brand, and drive additional revenue using high-value, haptic content and services.
“Yet because the mobile handset is such a capable and complex tool, and because people intuitively and effortlessly understand communication through touch, the mobile communications experience stands to gain immeasurably from the use of haptics technology.”
Driving Mobile Messaging ARPU with Advanced Haptics
MNOs aiming to take mobile messaging to the next level might consider a new media type: haptics. IDC research suggests it’s possible that adding advanced vibration features to standard rate or premium mobile messaging services could help fuel the next phase of market growth.
“Common characteristics among many premium mobile messaging services are that they’re fun and entertaining, can be highly personalized, include user-generated content, and deliver rich multimedia experiences that help connect people in a powerful new way.”
Next-generation TouchSense® Vibration
Components of Immersion’s new Rumble HD technology and the technical and aesthetic improvements and advantages it offers.
“With next-gen vibration, more subtlety is possible, such as the feeling of a nearby explosion that fades in intensity, which could now be felt along with fast, sharp machine gun fire hitting a nearby wall.”
Best Practices for Use of Vibration Feedback in Video Console Games
More than 11,000 gamers were asked about the best uses of rumble in console video games. Their verbatim comments reveal that rumble is vital, and why that is so: it adds realism, engagement, and fun to many game genres.
“It gives you a chance to feel like you are actually in the game. When you get hit, you feel the impact, etc. It’s much better because it gives you more of a hands-on enjoyment other than just looking through a screen.”
Current and Next Generation Game Console Feature Study by Ipsos Insight
Study goals were to survey active gamers over 18 years of age to develop a profile of video game players and determine use of rumble technology, and attitudes about its impact on game play for various game genres.
“Almost 3 in 4 respondents agree that rumble feedback enhances their game experience in one or more of these ways: makes the game more fun, involves the player more in the game, makes the game seem more real, helps the gamer play better.”
Harnessing Human Touch
Those who are first up the innovation curve set value and gain time, experience, and their advantages.
Why haptics? Why now?
With always-on access to unlimited quantities of information, the Information Age can’t get any better. In fact, our personal experiences with the flow of information are making us weary.
For suppliers with the vision to lead, this weariness presents an opportunity: The chance for a truly compelling experience that lets us do more than just observe and respond.
Information vs. Experience
Harnessing touch, the most obvious and intimate messenger, radically alters the way we connect to the world. Where digital information is two dimensional, something outside ourselves that we see, listen to, and read, touch is the missing piece, the sense that transforms information into experience.
Touch will guide us out of the Information Age with its single-minded focus on access to and quantity of data into an Experiential Age focused instead on the instinctual integration of data and the quality of our interactions with it.
Revolution is Normal
It’s always been this way. Technology innovation drives societal change, which creates economic opportunity. The Bronze, Iron, Industrial, and Information Ages all created great economic gains for those who saw the opportunity and acted swiftly.
The Age of Experience
Where will full-fidelity digital experiences take us? You can decide. But one thing is certain, experience does not regress: from mono to stereo to surround and beyond; from black & white to color to 16 million colors to HD and beyond. Those who are first up the innovation curve set value and gain time, experience, and their advantages. Those who are late are last.
Download the white paper (PDF)
“Touch is more than just the passive experience of “feeling” something. It is a means of communicating through direct experience. For example, petting a dog is more than “feeling fur.” It is the enjoymen that comes from sharing a moment with a beloved companion.”