Mobile
Network Operators
Haptic Solutions: Network Operators
Network operators can offset the effects of number portability, commodity handset hardware, and stagnating voice revenues by:
- Developing signature user experiences and services to reinforce brand identity
- Increasing ARPU
- Decreasing subscriber churn
Touch is the most personal sense, so operators that weave touch deeply and seamlessly into their brand identity and service portfolios may also find themselves with unusually visceral customer loyalty.
Read more about steps to an improved mobile user experience
Operators wishing to give their subscribers a high-touch mobile user experience should:
- Specify the embedded TouchSense® Player in handset requirements, including:
- TouchSense API bindings for their third-party application runtime environment (Java, BREW, etc)
- Media player support for touch tracks accompanying ringtones and other audio and video files
- Design brand-reinforcing touch effects to accompany startup and shutdown sequences, embedded ringers and alerts, and signature service interactions.
- Deploy extensions to core data services like SMS and MMS to support next-generation touch-enhanced messaging paradigms.
- Within the third-party content community, elicit the use of full-fidelity touch effects in downloadable games and other applications by promoting upcoming TouchSense-enabled handsets through developer early-access programs.
- Make it easy for your subscribers to find touch-enhanced downloadable titles by featuring them in a highlighted section of your content portal.
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