Made all effects exaggerated to emphasize surreal aspect of the ad. o Usually try to ad haptics as soon as possible in a video, but waited until the dancing started because that was the main point of the ad. It helps point out the moment it switches from reality to fantasy. o There were cool sound effects along with the music and used those to help drive effects as well as the movements. It is all working together in this video to create a new experience.
Promotion
Haptic Web Gallery
Vertical
Cannes Lions 2017 Showcase
CPG & Consumer Products
Health & Beauty
Runtime
03:50
Language
English
Promotion
Haptic Web Gallery
Vertical
Cannes Lions 2017 Showcase
CPG & Consumer Products
Health & Beauty
Runtime
03:50
Language
English
Made all effects exaggerated to emphasize surreal aspect of the ad. o Usually try to ad haptics as soon as possible in a video, but waited until the dancing started because that was the main point of the ad. It helps point out the moment it switches from reality to fantasy. o There were cool sound effects along with the music and used those to help drive effects as well as the movements. It is all working together in this video to create a new experience.
