MAW has been alerted that AdColony and Immersion Corporation will expand their partnership to offer what the firms have named “TouchSense Ads.” The ads, destined for AdColony’s mobile advertising platform, are designed with Immersion’s haptic technology, which leverage the power of touch to improve campaign performance and drive brand engagement.
“By bringing touch to ads, brands and advertisers have an advanced advertising capability to creatively tell their brand story and reach audiences with their messages,” the AdColony crew tells us.
By Michael Wiser, Mobile Advertising Watch
Read more: http://mobileadvertisingwatch.com/adcolony-immersion-team-haptic-touchsense-ads-25467