News

July 20, 2016

Yoga Pants That Correct Your Form and the Future of Haptic Fashion

“In addition to being one of our most refined senses, touch is the most intimate. It can grab your attention in a private way that visual and audio cues can’t. ‘Think about the value of touch when you are with your significant other. Just them touching you on the arm or bumping…

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June 29, 2016

Its TouchSense Design Cloud Allows Marketers to Create Their Own Touch Feedback for Mobile Video Ads.

http://marketingland.com/now-feel-immersion-releases-first-haptic-design-toolkit-182749…

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June 22, 2016

Cannes Lions 2016: Attendees ‘Feel’ The Work with Haptic Technology

Cannes Lions 2016: Attendees ‘Feel’ The Work with Haptic Technology Cannes Lions attendees can learn how to add another sense to their creative quiver: touch, as in new haptic technology for mobile advertising that is being demonstrated in The Work exhibit area

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June 21, 2016

Immersion Unveils First Haptic Design Toolkit for Tactile Effects in Mobile Video

http://www.mobyaffiliates.com/blog/immersion-unveils-first-haptic-design-toolkit-for-tactile-effects-in-mobile-video/…

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June 10, 2016

Touch Technology Makes a Splash in Mobile Advertising

Mobile Marketing Watch Opera Mediaworks and Immersion Corporation have teamed up to help marketers improve campaign performance by adding touch technology to video. Mobile video advertising campaigns from major brands including Lexus, Peugeot, and a leading spirits brand…

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June 10, 2016

Opera Mediaworks and Immersion bring haptic technology to mobile video advertising

http://www.mobyaffiliates.com/blog/opera-mediaworks-and-immersion-bring-haptic-technology-to-mobile-video-advertising/…

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June 10, 2016

Opera Mediaworks, Immersion Spur Mobile Ad Innovation

Opera Mediaworks, Immersion Spur Mobile Ad Innovation – Mobile Advertising News & Information | MobileAdvertisingWatch.com Here’s some news about touch technology for video advertising: turns out “touchy-feely” is a really good thing.

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June 10, 2016

Peugeot Haptic effect Video ads Nominated for MOMA

Video Advertising News The collaboration between Opera Mediaworks and Immersion Corporation has made brands like Lexus and Peugeot to experience a higher click through rates. Their ads have had high rates of replay, completed views, recall and click through rates after adding…

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May 13, 2016

Immersion and Thumbkandi Launch First-Ever Tactile Animated Emoji and Sticker Collection Featuring Club América Soccer Club

SportTechie May 13, 2016 “Immersion Corporation, the leading developer and licensor of touch feedback technology, and Thumbkandi, a global messaging and fan engagement platform, today launched a new interactive messaging experience with Immersion’s TouchSense® technology.…

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May 12, 2016

Mobile Technologies Enable Console-Like Experiences

Gamasutra May 12, 2016 “Immersion and Japan-based CRI Middleware recently announced that Android developers will now be able to easily integrate Immersion’s TouchSense technology into their mobile games and offer gamers another level of engagement.” Read more at: …

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