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April 30, 2016

Digital economy necessitates thorough filtering of agencies

Luxury Daily By Forrest Cardamenis The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.
While any consumer can tell you how much the Internet
…
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March 9, 2016

Lexus Capitalizes On March Madness

MediaPost By Tanya Gazdik Lexus is launching a campaign on Yahoo Sports to connect with basketball fans via the 2016 Men’s College Basketball Tournament. Separately, Opera Mediaworks-enabled Android mobile apps and Immersion Corporation, a developer and licensor of haptic…
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February 28, 2016

What’s New Mobile World Congress 2016?

Sugoru by Susana Discover in this special post on the Mobile World Congress 2016 my personal list of the very best of apps & technology, interesting trends, anecdotes and analysis. ANALYSIS: HOW TO STAND OUT FROM A BUNCH OF APPS By visiting the Mobile World Congress and its…
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February 11, 2016

Immersion Sues Apple for Patent Infringement Over Touch Feedback

Re-code By Dawn Chmielewski Haptic technology company Immersion has filed suit against Apple, claiming that the newest iPhones and Apple Watches infringe on its patents. The suit, filed Thursday in federal district court in Delaware, alleges that Apple’s “3D touch” and “force…
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December 29, 2015

Wearable Tech in 2015: The Hype Bubble Burst

Betakit by Tom Emrich The emergence of this form of communication may also be held back because we have not yet figured out a common design language for sensory messages, as pointed out by Chris Ullrich, VP of UX at Immersion, a leader in haptics since 1993, in a great article for …
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December 16, 2015

Peugeot sends mobile ads you can feel to the UK

Mobile Commerce Press Peugeot has now sent a new mobile ads strategy into the United Kingdom, claiming to be the first company to put haptic technology into use with the launch of a video that uses immersive tech. The smartphone video has been designed to capture a more complete…
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December 10, 2015

Peugeot claims UK first with vibrating mobile ads

MarComm News Peugeot claims UK first with vibrating mobile ads | Marketing Communications News…
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