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December 10, 2015

Peugeot Launches Mobile Campaign Using Haptic Technology

Mobile Marketing Car manufacturer Peugeot has launched a pioneering mobile ad campaign that simulates the feel of a car engine on consumers’ smartphones by using tactile vibration effects that come to life at key points during the mobile video ad. The campaign, created in partnership…
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December 9, 2015

Peugeot claims UK first with vibrating mobile ads

Campaign UK by Harriet Brown
Peugeot: mobile ads aim to simulate the feeling of driving
Peugeot has claimed to be the first to use haptic technology in its mobile advertising in the UK, with the launch of a new smartphone video ad that uses immersive technology to capture the experience
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December 9, 2015

Peugeot Launches Mobile Campaign To Drive 308GTi

MediaPost Now Peugeot, a French car brand, is launching a campaign in the UK that mimics the revving and acceleration of a car engine by vibrating on queue. The campaign, launched in partnership with Opera Mediaworks UK and OMD UK, utilizes Immersion’s haptic technology. http://www.mediapost.com/publications/article/264351/peugeot-launches-mobile-campaign-to-drive-308gti.html…
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November 11, 2015

Immersion, Google Expand Android Games You Can Feel

Fansided by Nick Tylwalk Unless someone invents a way to convey smells through smartphones and tablets — and the way mobile technology is advancing by leaps and bounds, I wouldn’t completely rule that possibility — the next sense after sight and sound to be more involved in mobile…
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October 28, 2015

Acer Predator Tablet Makes Gaming More Immersive

LAPTOP  part of tom’s guide By Henry T. Casey Acer Predator Tablet Makes Gaming More Immersive…
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July 13, 2015

Haptics will become the core technology of the wearables era

Maeil Business Haptics will become the core technology of the wearables era “Unlike in the past when haptic technology simply provided physical tactile effects and vibrations, it will transform user experiences in games, sports and education,” said Chris Ullrich, who heads…
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July 7, 2015

LeTV Ties Up with Immersion Corporation to Produce 4D Phones

YIBADA Chinese video streaming company LeTV has partnered with Immersion Corporation, a U.S.-based haptic technology solution provider, to bring 4D videos to smartphones, the Beijing Times reported. Haptic is based on the concept of using various types of vibrations to…
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