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January 30, 2018

Digiday Video Awards: Immersion Wins Best Innovative Ad Tech

CNN’s Courageous Studio wins three Digiday Video Awards; The Washington Post named Video Team of the Year – Digiday CNN’s Courageous Studio is only 2 years old, but it’s already a force to be reckoned with. The branded content arm of CNN swept the Digiday
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January 4, 2018

Strong emotional connections create lasting results

Strong emotional connections create lasting results in advertising At the heart of all great advertising, regardless of the channel or platform, is relevance, emotions, and compelling creative execution. Audiences need to be engaged in a meaningful way for ads to be truly
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December 10, 2017

Online Advertising: 10 Experts Share their 2018 Predictions

Online Advertising: 10 Experts Share Their 2018 Predictions There is no doubt that ad technologies are advancing at a neck-breaking pace, and marketers have more and more exciting opportunities to reach the audience they could never hope to connect to. The statics has its say;
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December 1, 2017

BRIEF-Immersion Corp Appoints Carl Schlachte As Interim CEO

Nov 30 (Reuters) – Immersion Corp: IMMERSION CORP – APPOINTMENT OF CARL SCHLACHTE, CHAIRMAN OF BOARD, AS INTERIM CHIEF EXECUTIVE OFFICER * IMMERSION CORP – VIC VIEGAS HAS AGREED TO RESIGN AS CHIEF EXECUTIVE OFFICER AND AS A DIRECTOR * IMMERSION CORP –…
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November 29, 2017

VR Indie Pitch: A Judge’s View

VR Indie Pitch: A Judge’s View Games industry veteran and regular Indie Pitch panelist, Immersion’s Robert W. Heubel, explains how the judges approach the competition, how important it is to them, and what every contestant gains from the experience; winner or
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