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June 14, 2017

McWhopper #1

Audio effects match the visuals in this video, but haptic design was based entirely on the sound effects. Creating haptics based on audio is unique since audio from video is purely for reference. All effects are produced from scratch, as the sound effects cannot be physically…
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June 14, 2017

Mog’s Calamity

A fairly simple design aesthetic revolves around the cat, Mog. Many haptic effects in this video are based on the cat’s actions and reactions, including Mog’s movement and interactions with objects as the situation goes awry.…
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June 14, 2017

A Different Paris

Stop-motion animation of real-life objects, although few, are quite impactful. Occasionally, videos with light haptics (as shown here) can create a nuanced, meaningful experience.…
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June 14, 2017

Lexus Hoverboard

This ad simulates mag-lev technology using slow ramp up and down to simulate hovering. In addition, texture added for water effects showcases a variety of haptic sensations.…
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June 14, 2017

MANBOOBS

We use haptics in an attempt to emulate human touch, since that is the entire premise of this video. Using textured effects (as opposed to smooth buzz), we try to best emulate touching and running one’s hand and fingers across the hair-filled surface of the man’s body.…
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June 14, 2017

P&G

The latter portion of this video showcases athletes and revolves around body movement, jumping, swimming, etc. Discovering ways to emulate movement through haptics is a challenge, but once we determined what worked through trial and error, this haptic design method can be…
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June 14, 2017

Channel 4 Rebrand

This multi-dimensional ad features origami, colorful blocks, nature-based elements, dancing and more. With common use cases for haptics (including water, rain, rocks, plus human interaction and movement), our approach makes this video come to life with haptics.…
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June 13, 2017

Absolut India Journey

This is a music video with highly psychedelic colors. Since it is not ideal to create solely for audio elements, the focus was on noticeable patterns and textures that appear within the video. With real-world background scenes presented behind the iconic shape of the Absolute…
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