Immersion Corporation, a leading developer and licensor of touch feedback technology, and Adcolony, which is the biggest mobile advertising platform in the world; have announced that they will extend their partnership to bring Touchsense ads (ads that consumers can feel) to brands and advertisers that place their ads on AdColony’s mobile advertising platform. Created using Immersion’s haptic technology, Touchsense Ads make their campaigns stand out with the power of touch, which ultimately boost consumer engagement and overall ad performance.
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