OOH: Fastest Growing Media Platform in Brazil This Year; Adsmovil Joins IAB to Promote Ads.txt in LATAM
In this week’s LATAM round up: OOH represented 2.8% of ad spend in Brazil in the first six months of the year and is the fastest growing media platform in the country, according to Kantar Ibope Media; Adsmovil joins IAB to support ads.txt initiative for local publishers, in order to achieve better transparency in the market; and the successful partnership between Teads and Immersion, which used haptic tech for the media broadcaster Sky in a mobile video campaign.
