Opera Mediaworks, Immersion Spur Mobile Ad Innovation – Mobile Advertising News & Information | MobileAdvertisingWatch.com
Here’s some news about touch technology for video advertising: turns out “touchy-feely” is a really good thing. Now mobile advertising and marketing platform Opera Mediaworks has teamed up with Immersion Corporation to help marketers use it to boost campaign performance. Immersion Corporation is a leading developer and licensor of haptic technology.