News Archive - Page 14 of 14 - Immersion

March 15, 2015

Tech’s Next Step: Devices that Touch You Back

USA Today AUSTIN—I’m reaching out in front of me with my bare hand when I suddenly get the sensation of pushing into a force field, never mind that I’m not actually making physical contact with anything. A moment later I’m plucking and feeling invisible bubbles…

March 9, 2015

The Language of Feel Will Establish Wearables As A Distinct Category

Forbes As the momentum going into the launch of the Apple AAPL +0.88% Watch reaches its peak, everyone is wondering whether this introduction will finally establish wearables as a distinct category. Apple has done it before, with the iPod, iPhone, and iPad. However, since…

March 6, 2015

Mobile World Congress 2015 Roundup

SitePoint The mobile monolith that is Mobile World Congress is over for another year. I was lucky enough to get hold of a press pass and decided to spend the week in Barcelona. Soaking up the warmer weather, joining the 90,000 other attendees and preparing for the bombardment of…

March 3, 2015

Digital Trends Top Tech of MWC 2015 nominees

DigitalTrends When it comes to the tech you carry every day, such as phones, tablets, and smartwatches, no show looms larger than Mobile World Congress. Tech giants like Samsung, LG, and Sony descend on Barcelona every March to show off their hottest new toys. And if you’re in …

March 3, 2015

MWC 2015 Highlight Day 1: The Edge of Innovation

RUDE BAGUETTE As with previous Mobile World Congresses, this year is bigger than the last. While the new Samsung Galaxy 6 (yes 6 already) is the big product launch this year, there are many other interesting developments and trends emerging at mobile’s biggest event of the year,…

February 27, 2015

[MWC 2015] Immersion redefines wearables communication with instinctive alerts framework

Display+ USA – Immersion (www.immersion.com) announced the Instinctive Alerts Framework, a groundbreaking approach to tactile notifications designed to take advantage of the unique communications capabilities of wearable devices. Combined with Immersion’s…

February 26, 2015

Immersion Redefines Wearables with Technology that allows you to Reach Out & Touch Someone

NewGizmo Blog Despite our belief, technology these days is at its infancy in terms of sensory feedback. Take for example Wearable Technology. In the last few years this has been one of the hottest markets. This has been seen in the explosion of Smart watches and Fitness bands.…

February 20, 2015

Gadgets Are Getting Better at Fooling Your Sense of Touch

MIT Technology Review Touch feedback that’s more nuanced than a simple buzz could make virtual reality more real and cars safer. By Rachel Metz on February 20, 2015 The offices of Immersion in San Jose, California, may be the touchy-feeliest place I’ve ever been. The walls of…

January 5, 2015

Mobile Campaign of the Year: Showtime’s Homeland

Coca-Cola is 2014 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers. Here is the list of all the…