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June 14, 2017

MANBOOBS

We use haptics in an attempt to emulate human touch, since that is the entire premise of this video. Using textured effects (as opposed to smooth buzz), we try to best emulate touching and running one’s hand and fingers across the hair-filled surface of the man’s body.…
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June 14, 2017

P&G

The latter portion of this video showcases athletes and revolves around body movement, jumping, swimming, etc. Discovering ways to emulate movement through haptics is a challenge, but once we determined what worked through trial and error, this haptic design method can be…
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June 14, 2017

Channel 4 Rebrand

This multi-dimensional ad features origami, colorful blocks, nature-based elements, dancing and more. With common use cases for haptics (including water, rain, rocks, plus human interaction and movement), our approach makes this video come to life with haptics.…
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June 13, 2017

Absolut India Journey

This is a music video with highly psychedelic colors. Since it is not ideal to create solely for audio elements, the focus was on noticeable patterns and textures that appear within the video. With real-world background scenes presented behind the iconic shape of the Absolute…
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